The customer‐based brand equity scale is developed based on the five underlying dimensions of brand equity: performance, value, social image, trustworthiness and commitment.

Journal of Brand Management, August, 2003, 421-445. Keller, K. L. 1993. ”Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal

”Consumer Based Brand Equity Conceptualization and Measurement: A Literature Review”. International Journal of Market Research 52(1): 43-66. Keller, Kevin (1993). “Conceptualizing, Measuring and Managing Customer-Based Brand Equity”. Journal of Marketing 57(1): 1–22.

Conceptualizing, measuring, and managing customer-based brand equity

Conceptualizing, Measuring, Managing Customer-Based Brand Equity. Add to My Bookmarks Export citation. Type Article Author(s) Kevin Lane Keller Date 1993 Volume 57 Customer-Based Brand Equity listed as CBBE. (1993), Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, Vol. 2020-12-18 · Academic Research on Brand Equity. Conceptualizing, measuring, and managing customer-based brand equity, Keller, K. L. (1993).

Journal of Product & Brand Management.

2016-05-02 · Brand equity is an essential concept in marketing academia and practice. The term came into use during the late 1980s, and the importance of conceptualizing, measuring and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. Despite the importance of the concept, and the need for brand equity measures, the literature lacks an empirically based consumer

75 Theory in brand management and psychological research on advertising of intangible values to which a consumer may 1993 'Conceptualizing, Measuring, and Man-. av E Noponen · 2018 — A study of visual brand identity with Q Methodology ital skriver David Aaker i sin bok Managing Brand Equity att det hur varumärket Keller, K.L. 1993, Conceptualizing, measuring, and managing customer-based brand.

According to Branding Strategy Insider, measuring brand equity requires you consider of Business Management, these metrics assess the consumer's awareness of and your services for those who make up the bulk of your customer b

Introduces the concept of customer-based brand equity and discusses how it is built, measured, and managed. This resource is not available online. Please request a PDF file at msi@msi.org. Kevin Lane Keller Conceptualizing, Measuring, and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consum Customer-based brand equity is defined as the differential effect of brand knowledge on consumer r sponse to the marketing of the brand. Conceptualizing, Measuring, and. Managing Customer-Based Brand. Equity.

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Keller, Kevin L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity “,. Sport in Society: Cultures, Commerce, Media, Politics, 13(2), s Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.

In empirical tests, brands that scored higher on the customer‐based brand equity scale generally had higher prices.
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Conceptualizing, measuring and managing customer based brand equity. Journal of Marketing, 57(1), measuring, and managing customer-based brand equity are discussed, as well as areas for future

The customer‐based brand equity scale is developed based on the five underlying dimensions of brand equity: performance, value, social image, trustworthiness and commitment. In empirical tests, brands that scored higher on the customer‐based brand equity scale generally had higher prices.

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Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https:// https://doi.org/10.2307/1252054. Abstract. Presents a conceptual model of brand equity (BE) from the perspective of the individual consumer.

Abdullah Tamim. Conceptualizing, measuring, and managing customer-based brand equity Keller, Kevin Lane Journal of Marketing; Jan 1993; 57, 1; ABI/INFORM Global pg.